ComeOn and SuomiVeto Join Finland's First Licensed Operators

ComeOn Group and the newly founded SuomiVeto have announced that they hold Finnish gambling licences. This brings the number of publicly confirmed operators to four. The licensed online market will only open on 1 July 2027. Until then, Veikkaus will keep its exclusive position in online casino and sports betting.

Hippos ATG and Wildz Group were already on the list. Wildz was the first company to publicly announce its licence this month. According to the latest list compiled by Gaming Intelligence on Monday, approvals for four operators have been confirmed.

ComeOn's owner, Swedish European Entertainment Group, said in a statement dated 22 October that the Finnish National Police Board had granted all the licences its subsidiary had requested. The licences cover both online casino and sports betting. The group said it applied on 2 March 2026, when the application window opened, and that it is one of the first operators to receive approval under the new Gambling Act.

SuomiVeto was set up by Melvin Bostelaar and Joey Singels, the founders of the Dutch BetCity.nl, for the market that is set to reopen. The brand has also put its technology in place. Bragg Gaming will provide the player account platform and casino content, and Kambi signed a long-term agreement in February for a sports betting platform ready for the Finnish launch.

The approvals announced so far come from the operators' own announcements. The regulator has not yet published a list, and many decisions are still pending. Dozens of companies have applied since applications opened in March, so further announcements are expected in the months before the launch.