Clever Advertising Acquires Pickswise Brand

Clever Advertising is a marketing company operating in the iGaming sector. The company has signed an agreement with Spotlight Sports Group to acquire the Pickswise brand. The sale price was not disclosed.

Pickswise launched in 2019. The platform offers daily predictions, odds and best betting tips for the NFL, NBA, NHL, MLB and UFC. College football and college basketball are also covered by the platform.

The brand name, website, apps and social media channels will be preserved. Officials said there will be no change to how the platform works for users. Clever Advertising has been working with the brand since 2025. The company has been involved in content strategy, relaunching the app, redesigning the website and expanding the social media channels.

Clever Advertising is already established in the US. Publishing director Rui Meireles said the Pickswise team has become the most important asset in the US. Meireles said readers want to see the reasoning behind a prediction before placing a bet, and that licensed operators also want to reach exactly this audience. He added that the team will continue to invest in the brand and grow its presence.

Spotlight Sports Group CEO Mark Renshaw said he believes Clever Advertising is the right owner for the brand's next phase. Renshaw said the company launched Pickswise in 2019 and made it one of the leading free prediction brands in the US. According to Renshaw, Clever Advertising has taken the brand further over the past year.