Clever Advertising Acquires Pickswise

iGaming-focused performance marketing company Clever Advertising has acquired Pickswise, a US-based sports prediction and analysis brand, from Spotlight Sports Group. The financial terms of the deal were not disclosed. The transaction was completed today, on November 2.

Pickswise will keep its name, website, apps and social media accounts. There will be no change for users. Founded in 2019, the brand covers the NFL, NBA, MLB, NHL, college football and basketball, soccer and UFC. The brand offers daily picks, top betting choices and real-time comparisons across major US betting sites. The site receives 1.4 million visits per month.

Clever Advertising has been working with Pickswise since 2025. The company led the content strategy, relaunched the app, supported the growth of the social media accounts and improved the website. Clever Advertising already had a presence in the US across paid media, search and influencer channels. With the acquisition, the company will now have its own audience in the US.

Rui Meireles, head of publishing at Clever Advertising, said Pickswise readers want to understand the reasoning behind a pick before they place a bet, and that licensed operators also want to reach exactly this audience. Meireles said the brand is the most important asset the company has in the US market. He also said new Playzone games will be developed for the NBA and MLB.

Spotlight Sports Group CEO Mark Renshaw said the company founded the brand in 2019 and turned it into one of the leading free prediction brands in the US. Renshaw said the Clever Advertising team has taken the brand further over the past year and that it is the right owner for the next phase. Spotlight Sports Group's other assets include Racing Post, a racing publication focused on the United Kingdom and Ireland.