Churchill Downs Is Moving Its Virginia HRM Parlor to a Larger Facility

Churchill Downs Incorporated (CDI) plans to move its historic historical racing machine (HRM) parlor in Henry County, Virginia, to a larger facility. The local Special Use Permit Board has approved the project. The new facility will be built north of US Route 58 Bypass, east of Old Greensboro Road.

The new parlor is expected to contain 150 HRMs. Today, the Rosie's Game Room in Collinsville operates 37 machines. The facility will also add live broadcast races as well as food and beverage services.

The company has not yet completed its design and development plans. No opening date or construction schedule has been announced.

CDI General Manager Bill Carstanjen thanked Henry County for its support. The proximity to Martinsville Speedway and access to markets near the North Carolina border are expected to attract visitors and bring business and economic activity to the region.

The HRM system uses the results of previously run horse races as the basis for betting and presents them through electronic screens. CDI operates this model in several markets, including Kentucky and Virginia. In the company's third-quarter results, the HRM business painted a mixed picture. Revenue rose by $10 million. Of this increase, $11 million came from Kentucky HRM parlors and $1 million came from Churchill Downs Racetrack.