Catena Media invests in Collectbase and Repackz

Catena Media has invested, through its new venture arm, in Collectbase Inc., the parent company of Repackz. Collectbase operates in the field of digital games based on physical collectible cards. This field is described as a new vertical called "rips".

Catena Media, which has been struggling in traditional iGaming because of algorithm changes and marketing problems, is turning to alternative revenue sources with this move. Rips have not yet achieved as much success as prediction markets or sweepstakes online casinos.

The investment also covers the Collectibles.com community, where consumers can organize and value, share and sell their collections. Catena Media will introduce Repackz to partner operators and publishers.

Catena CEO Manuel Stan said the investment is a new step in diversifying revenue sources. Stan noted that Repackz is a proven product that leading operators have put into use. He added that Catena Growth Ventures will provide capital, operator relationships and distribution support.

Dietrich von Behren, co-founder and chief business strategy officer of Collectbase, said the pack-opening app is one of the most exciting categories in the collectibles world. He explained that Repackz allows operators and brands to offer graded, real collectible items under their own names, with sourcing, storage and delivery handled by the company.