Casumo's Spinumo promotion banned in the UK

The UK Advertising Standards Authority (ASA) upheld a complaint about an online display ad promoting Casumo's Spinumo promotion. The regulator found that the structure of the promotion encouraged players to place bets repeatedly in order to win rewards, and said this could lead to financial harm.

The ad, seen in August 2026, featured the headline "UP TO 100 SPINS ON SPINUMO", a "Sign up" button and the slogan "QUEST. SPIN. WIN." Players taking part could earn spins on the "Spinumo Wheel" by completing daily quests. Each quest required a £50 deposit and £200 in bets. Each wheel spin could earn 100 free spins, and each spin was worth £0.10. During the 28-day promotion period, players could complete up to five quests a day.

Recro Ltd, which operates Casumo, argued that the campaign was a targeted and optional offer. The company said players did not have to complete quests every day or complete more than one. It accepted that five quests in one day could mean £250 in deposits and £1,000 in bets, but added that these were maximum figures, not requirements. The company also stressed that betting is not the same as losing.

The ASA accepted that participation was voluntary and that players could choose how many quests to complete. However, the regulator said this did not remove its concern about repeated play. It noted that each additional quest required a new deposit and bet, and that each quest offered a new chance to win a reward. With full participation, the promotion could involve total deposits of £7,000 and total bets of £28,000 over 28 days. Although the ASA accepted that betting is not the same as losing, it concluded that the promotion encouraged high levels of betting activity at fixed intervals within a limited period.

The regulator also criticised the way the offer was presented. It found that the wording used made gambling look like a repeatable challenge.