A 2-year partnership agreement has been signed between Castrol and EuroLeague
Castrol and EuroLeague have signed a 2-year partnership agreement. The two parties will resume their collaboration, which began in 2021 and was paused for one year.
A 2-year partnership agreement has been signed between Castrol and EuroLeague. The press conference was held at Frankie Galataport. Attending the event were Cansu Taç Ekmekçiler, Castrol Turkey, Ukraine and Central Asia Marketing Director, Gawain Davies, EuroLeague Commercial Director, and former national basketball player İbrahim Kutluay.
Cansu Taç Ekmekçiler said EuroLeague has 16 million followers in Turkey and that Turkey has the largest EuroLeague following of any country. Noting that the split between women and men among followers is nearly equal, Ekmekçiler said Castrol does not see EuroLeague as a conventional sponsorship but as a content and media partner. She said they aim to produce joint content.
EuroLeague Commercial Director Gawain Davies stressed that Turkey is one of the league's most important markets. Davies said the league is going through the strongest period in its commercial history and that the collaboration with Castrol will be a partnership that goes beyond sponsorship.
Former national basketball player İbrahim Kutluay congratulated Castrol on the sponsorship agreement with EuroLeague and wished the partnership a long life.
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