Castrol Becomes the New Official Partner of EuroLeague in Turkey

A two-year sponsorship agreement has been signed between Castrol and the EuroLeague organization. The agreement was announced at a press conference held at Frankie Galataport. Castrol Türkiye, Ukraine and Central Asia Marketing Director Cansu Taç Ekmekçiler, EuroLeague Commercial Director Gawain Davies and former national basketball player İbrahim Kutluay attended the event.

Cansu Taç Ekmekçiler said the partnership, which began in 2021 and was paused for one year, will continue for two more years. Noting that EuroLeague has 16 million followers in Turkey, Taç Ekmekçiler added that the ratio of female to male followers is almost equal. She stressed that Castrol sees EuroLeague not as a classic sponsorship but as a content and media partner.

Gawain Davies said Turkey is one of the most important markets for EuroLeague. Stating that EuroLeague is entering a strong period commercially, Davies said the partnership with Castrol will be one that goes beyond sponsorship.

İbrahim Kutluay congratulated Castrol on the agreement and wished for a long-lasting partnership.