BTA Sports to offer investment-style risk analysis for sports betting

BTA Sports founder and chairman Nick Schell is applying more than 20 years of wealth management experience to the field of sports betting. According to Schell, betting companies have built advanced platforms for placing bets, but the tools that let users evaluate their decisions independently have remained limited.

The company does not describe itself as a betting site or a prediction app. BTA Sports aims to build an analysis layer between existing platforms and users. It does not accept deposits or take bets. It offers independent probability, predictive analysis and risk assessment for matches, player bets and markets.

Schell stated that the acquisition of PropD completes the company's prediction technology. Thanks to PropD's comparison features, users will be able to see where the probabilities calculated by the company diverge from market prices. The Risk Analyzer tool, in turn, aims to show concentrated risk by revealing the connections between multiple selections.

The company works with Carnegie Mellon on sentiment analysis and parlay optimization, and with Syracuse on research and talent development. BTA Sports plans to add new sports and markets in 2027, make strategic acquisitions and grow B2B partnerships aimed at businesses. Betting and similar content is intended only for users over 18.