Booming Games Appoints Ally McIvor as Head of Sales

Game provider Booming Games has appointed Ally McIvor as Head of Sales to add senior leadership to its commercial function. The role marks the first time the company has brought in a dedicated senior executive for its sales department.

McIvor has held commercial, partnership and operational roles in the iGaming sector at companies including Microgaming, Games Global and iSoftBet. According to the company, the new head has a strong track record in both evaluating new business opportunities and maintaining existing relationships.

In her new role, McIvor will be responsible for the entire sales team, and all team members will report directly to her. The company aims to make its sales function more efficient and to build partnerships that create long-term value, not just new deals. McIvor will report to Chief Commercial Officer Michael Waterfield, and the two executives will work together.

McIvor made her first public appearance last month at the SBC Lisbon event. Booming Games plans to introduce its new leadership team more widely at industry events in the coming months.