Senior executive departs Better Collective as new layoff wave hits

Better Collective, a major player in the affiliate sector, has joined the betting companies carrying out layoffs in 2026. At the end of October, between 75 and 85 staff were let go worldwide. Several senior executives also left the company during this period.

The layoffs affected employees in various locations, including the hybrid working office in London's Farringdon district. Guy Harding and Gloria Cereda, two senior directors from the business development unit, are also among those who have left the company in recent weeks. Flutter Entertainment, bet365 and rival Catena Media are also among the other companies that have carried out layoffs this year.

In the final months of the year, tax pressure in mature markets combined with developments in Brazil. President Lula shut down online betting services overnight in September. Brazil was expected to contribute about 45 million euros to Better Collective's 2026 revenue, which corresponded to roughly 12% of group revenue.

Because sports betting remains banned, the Brazilian shutdown is estimated to have cost the company about 15 million euros in revenue over the rest of 2026. Following these developments, the company issued a profit warning on 27 September and lowered its full-year expectations for both revenue and EBITDA. It also suspended its share buyback programme to preserve financial flexibility.