BetMGM Extends NFL Partnership in Canada

BetMGM renewed its partnership with the league in Week 7 of the 2026 NFL season. The agreement has been expanded to cover the company's online betting market in Alberta. The one-year extension continues the deal BetMGM signed when it entered the Ontario market in 2022.

When Alberta's market opened in July, BetMGM became one of the first operators to be licensed and go live in the province. Under the new agreement, the company will continue to use the NFL shield, team logos and major events such as the Super Bowl in its Canadian marketing. The partnership also includes integrated marketing activities and high-level guest hospitality programs.

Matt Prevost, BetMGM's Canada Revenue Director, said sports betting must be built on trust. Prevost pointed to the importance of fair competition on the field and a safe experience for bettors. The company said responsible gaming will be part of every stage.

The company's betting options include a broad NFL market for each game. These include anytime goalscorer bets, various player props, futures and live betting. With the expanded cash-out feature, customers can settle eligible bets before the final result is known.

Gavin Kemp, General Manager of the NFL in Canada, said the betting industry has changed and that the league will keep working with partners who share its commitment to responsible gaming.