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BetGoodwin plans London listing

Online betting company BetGoodwin is reportedly preparing an initial public offering of around 80 million pounds on the AIM market of the London Stock Exchange. The move could come at a time when UK betting shares have lost value.

BetGoodwin plans London listing
Photo: Focus Gaming News

BetGoodwin is reportedly considering a listing on the London Stock Exchange, according to a Sky News report. The company is said to be planning to go public on the Junior AIM market at a valuation of around 80 million pounds. Independent investment bank Allenby Capital is also reported to be advising on the process.

BetGoodwin, an online betting brand that launched in 2022, is the digital extension of Goodwin Racing, which has offered telephone betting since 1997. According to Blask Index, the company ranks as the 74th largest betting operator in the UK and the 66th in Ireland. The group's cash reserves rose by more than 122 percent in 2024 to 6.08 million pounds.

The listing plan comes at a difficult time for betting companies listed in London. Flutter, the world's largest online betting operator, has left its London listing this year and now trades only on the New York Stock Exchange. Its shares have fallen 62 percent since the start of the year. Entain, the largest betting company in London, has also seen its shares drop by more than 40 percent in 2026 and was removed from the FTSE 100 index in September.

Uncertainty over the sector's future is also growing because of tax changes. The remote gaming duty rose from 21 percent to 40 percent in April this year. The general betting duty is also scheduled to increase from 15 percent to 25 percent in 2027.

The listing has not yet been confirmed. The company's current owners, chief executive Julian Head and operations director Ben Head, are reportedly considering selling around 20 percent of their shares as part of the listing.

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