BETBY Wins SiGMA Award for Most Innovative Sports Betting Feature

BETBY took home two industry awards in Rome. It won the most innovative sports betting feature award at the SiGMA World Awards 2026 and the best sports betting platform provider award at the ACE Alliance iGaming Awards 2026.

The SiGMA award went to BETBY Predictions, the industry's first fixed-odds prediction market solution designed for sportsbooks. The product launched at the start of the year and turns global events and current topics in areas such as finance, cryptocurrency, technology and entertainment into betting opportunities. This allows operators to reach new audiences beyond traditional sports betting.

What sets the product apart is that, unlike classic prediction markets based on exchanges and liquidity pools, it offers a fully managed fixed-odds experience. The solution removes the complexity of peer-to-peer trading and combines AI-driven market creation with human oversight, giving operators control over risk management, content and market selection.

At its stand in Rome, BETBY put innovation in the spotlight. At the Innovation Center, it showcased Betby Games, its award-winning esports data feed, BETBY Predictions, and BETBY SlotBets, a new product that brings real-time sports betting together with casino-style mechanics. The ACE Alliance award highlighted the company's broad sports coverage, its in-house trading and risk management expertise, and its scalable technology.

BETBY Marketing Director Pierre Pulis said the two awards reflect the company's commitment to pushing the limits of sports betting technology. Pulis added that the company's goal is to develop solutions that help its partners differentiate themselves and grow.