BET99 launches in Alberta market

BET99 launched sports betting and online casino services in Alberta's regulated online betting market on October 13, 2026. The company was not among the operators that began serving customers on July 13, when the market opened. The Canadian operator joined more than 40 platforms that went live after that date.

The Alberta Gaming, Liquor and Cannabis Commission (AGLC) had set July 13 as the deadline for applications. The commission granted an extension of up to three months, which expired on October 13. Operators were required to stop illegal activity, settle pending bets, refund player balances, and connect to the central self-exclusion system.

BET99 General Manager Jared Beber told the industry website Covers that the team had worked intensively on technology, payments, identity verification, and responsible gaming tools. He acknowledged that the process did not go entirely smoothly. In his view, the real challenge is earning back players' trust every day.

The company plans to stand out in the competition through personalized service and pricing. It aims to hold local events in Edmonton and Calgary, followed by watch parties in smaller cities. BET99 already operates in Ontario, but Beber said the company sees Alberta as a separate market rather than a copy of Ontario.

The company introduced Montreal Canadiens forward Cole Caufield and former UFC champion Georges St-Pierre as responsible gaming ambassadors. On the other hand, Indigenous leaders have raised concerns that online betting could reduce revenue for community-run casinos.