Ben Hutton Joins Pythia Sports as Chief Trading Officer

Ben Hutton, who worked at Entain and the companies before it for about twenty years, has joined Pythia Sports as Chief Trading Officer. In an interview with G3, Hutton described his move from bookmaker to supplier and the reasons behind the change.

Hutton recalls joining Coral after graduating from university. In his early years he handled calls from shops, and over time he moved to the racing team. The work was very different then. A few good races a day were the focus, and the betting market was largely built around them. Today, racing bets are open almost every hour.

Hutton, who has watched international racing develop, said the process began with core markets such as the US, France and South Africa and has grown into a 24/7 product offering with markets such as Japan. He also noted that the timing of prices has changed dramatically. Odds that were once offered in the last five or ten minutes before a race can now be offered twenty-four hours in advance.

According to Hutton, there is still room for growth in the sector. A significant part of the international racing portfolio is still priced very close to the start of a race. He said extending that window and improving the product is an exciting opportunity.

Hutton said his interest in modelling was decisive in his move to Pythia, noting that racing pricing has traditionally been market-driven, which can be expensive and resource-intensive. He said his goal is to offer customers more reliable and fairer odds.