BC Game signs deal with UFC fighter Roberto Soldić

BC Game has expanded its roster of global brand ambassadors with mixed martial arts (MMA) athlete Roberto Soldić. The company said the partnership is part of its corporate strategy to grow its international presence and deepen its connection with MMA audiences.

Soldić is an athlete who has won championships in two weight classes, capturing both the welterweight and middleweight belts in KSW, the Poland-based organization. Born in Bosnia and Herzegovina, Soldić currently competes in Croatia. He made his UFC octagon debut in October at UFC 332 in Salt Lake City, where he won a unanimous decision over Khaos Williams.

BC Game CEO Ali "Ako" Muhanned said Soldić's approach to training and competition makes him the most suitable partner for the brand. Muhanned said, "Roberto reflects the level of athlete and competitor we want representing BC Game," pointing to the fighter's discipline and consistent hard work.

The company also announced that former UFC interim welterweight champion Colby Covington has returned as a brand ambassador. Covington first took on this role with the company in 2024. Under the renewed agreement, emphasis will be placed on Covington's participation in freestyle wrestling and Real American Freestyle matches. Like Soldić, Covington will take part in the platform's global promotional efforts, digital campaigns and fan events.