BC Game Renews Partnership with Colby Covington

BC Game has resumed its work with former UFC interim champion Colby "Chaos" Covington. As the gaming platform's global brand ambassador, Covington will take part in digital campaigns and fan engagement projects. The deal is notable as the first ambassador appointment made by the platform's new CEO, Ali "Ako" Muhanned.

Covington first signed with BC Game as a brand ambassador in 2024. His wrestling background, his pace inside the cage, and his strong social media presence align with the profile the company prefers. The platform puts working with athletes who show high performance and endurance at the center of its strategy.

Muhanned said he brought Covington back to the team because of his new wrestling performances and standout moments in Real American Freestyle. In his view, hardworking people who are open to collaboration are important to the company. Muhanned stressed that beyond fame, the real value is hard work.

The partnership will produce dedicated digital campaigns, interactive fan events, and sports entertainment content. Users will get access to behind-the-scenes footage, joint promotions, and community events tied to major combat sports matchups throughout the year.