Arda Turan, by Mehmet Arslan: Busy Bringing Joy to a Nation Shaken and Staggering Under the Pain of War

Hürriyet sports columnist Mehmet Arslan, in an article about Arda Turan, describes Turan taking charge of the national team of a country shaken by the pain of war. Arslan quotes Turan as saying when he took over the national team, “I cannot leave them alone with the war. My duty here is very meaningful.”

The article also covers Turan's successful career, from Bayrampaşa to Barcelona, as well as how Turan, who at one point appeared in the headlines over scandals, has changed and developed. According to Arslan, Turan's success in tactics, systems and motivation is supported by professional brand management.

Mehmet Arslan notes that pre- and post-match statements, interviews and press conferences are planned in advance. The article states that Turan's brand is managed 360 degrees and that this process has been entrusted to Okan Can Yantır. It describes Yantır as a graduate of Galatasaray University's Political Science department, a speaker of three foreign languages, and a holder of UEFA's top-level Football Executive Diploma.

The article also recalls that Yantır has managed the strategic brand processes of Nuri Şahin, Mete Gazoz, Ergin Ataman and Giovanni Guidetti, and that he was involved in Turkey's strategic communication process for the Tokyo 2020 Olympics.