Alea Moves Beyond Traditional Casino Aggregation

Alea is moving beyond the traditional casino aggregation space, adding new products and exploring new game formats. In an interview at SiGMA Rome, company founder Alexandre Tomic described the product developments of this year.

Tomic said Alea Jackpot was introduced at ICE Barcelona and that the sportsbook service was added through FIRST.bet. He said the company chose a partnership route for sportsbook, while for the jackpot product it could not find a solution on the market that met its standards. It therefore developed the product in-house with its own technology and team.

According to Tomic, the agnostic jackpot structure allows operators to create their own jackpots across their entire game portfolios, independent of game providers. He said having Alea itself run the operations makes an important difference in preventing fraud and manipulation. Tomic noted that the product has been working with some customers for several months, and said some operators see the jackpot as an additional revenue source, while others prefer to fund it themselves as a marketing tool.

Tomic also said that data from about 1.5 million players has been analyzed for more than two years, and that these players' behavior is quite different from that of traditional iGaming players. Sources report that Alea's monthly GGR rose from about 1 million euros in 2021 to about 130 million euros in 2026. The interview also asked whether a business of this scale becomes more fragile in the face of a single technical failure, an unpaid invoice or a regulatory issue.