Aggregators under one roof: Alea's new direction

For most of the last decade, the sales pitch from aggregators was simple: one integration, hundreds of studios and thousands of games. Scale was the product itself. But connecting to many studios is now considered a basic requirement, and as operators grow, they increasingly sign direct deals with the largest providers. This puts aggregators in a difficult position between providers and operators. Alea founder Alexandre Tomic describes this situation as an "uncomfortable position."

Alea's catalog reaches more than 26,000 games from over 170 providers. The company's real differentiator, however, lies in the products it has built around that catalog. The jackpot product was born from operators' demand to run campaigns across different brands and currencies. The sports betting solution developed with FIRST.bet is offered for the same reason, through a technology infrastructure that also supports the casino side.

Tomic says that supplying games alone is no longer enough. According to company data, Alea's monthly gross gaming revenue in its North American sweepstakes business was approximately 1 million euros in 2024. At the beginning of 2026, that figure rose to 13.4 million euros.

American Gaming Association data supports this view. According to it, commercial sports betting revenue in the US rose 22.8% in 2025 to reach 16.96 billion dollars. iGaming revenue increased 27.6% to 10.74 billion dollars. Customer experience is increasingly bringing casino and sports together in the same apps. The US offers the clearest examples of products that do not fit into a single category.