ACMA warns former AFL players over promotion of illegal gambling

The Australian Communications and Media Authority (ACMA) has issued a formal warning to former AFL players Mitch Robinson and Rhys Mathieson. The authority found that the two had promoted the illegal online gambling service Vegastars through social media and video content.

The posts were made between March and April 2026. The content featured the Vegastars name, logo and website address, along with gameplay footage and promotional comments. Robinson posted on Instagram and on the Rip Through It podcast on YouTube, while Mathieson posted on Instagram.

After ACMA contacted them, the two accepted responsibility, ended their association with Vegastars and removed the content. ACMA member Carolyn Lidgerwood said illegal gambling services can cause serious financial harm to individuals and families, and that all influencers have been warned.

Under Australian rules, those who promote illegal gambling services can face fines of up to $65,520 per breach. For actions that facilitate access, such as providing a link or directing users to the site, the penalty can rise to $2,730,000. In January 2026, ACMA had asked internet service providers to block access to the Vegastars site.

A new regulation taking effect on 1 January 2027 will ban licensed betting companies from using current or former athletes, influencers and well-known figures in their promotions.