76ers Form Official Partnership with Kalshi as NBA Team

The Philadelphia 76ers became the first NBA team to sign an official partnership with a prediction market operator. Under the multi-year agreement, announced on Friday, Kalshi became the team's official prediction market partner. The financial terms were not disclosed. The move follows the league's recent decision to build league-wide relationships with Kalshi and its rival Polymarket, and it shows that the bond between professional basketball and prediction markets is growing stronger.

Under the deal, Kalshi will take advertising space in the team's arena, take part in digital content and promotional campaigns, and be able to work together on social media projects. As its first activation, the company will cover SEPTA public transit fares after Friday's game against the New York Knicks. Plans also include a poster series created by local artists, and giving Kalshi customers access to free product and refreshment offers through the team's mobile app.

The team will also produce interactive content such as the Best Position of the Month, chosen by fan vote each month. The promotions will extend to the team's mobile ticketing platform and other digital channels.

Owen Morin, the team's head of partnerships, said the agreement grew out of the new relationship Kalshi has built with the NBA. Morin said both sides agree on joint promotions that will reach fans beyond the arena. He also stressed that protecting the integrity of the game is a priority for all parties.

The team already has a commercial relationship with the traditional sportsbook BetMGM. The Kalshi agreement adds a separate prediction market component alongside these existing partnerships. Regulators and sports integrity advocates continue to watch such relationships closely.