1xBet Wins Best Sportsbook Award at SiGMA World 2026
1xBet won the Best Sportsbook award at SiGMA World 2026, held in Rome from November 2-5. During the fair, the company held meetings, signed new B2B agreements and completed its schedule with a private event in Rome.
SiGMA World 2026 took place in Rome from November 2-5. Over these four days, 1xBet presented its broad product ecosystem at the fair, held dozens of meetings and won the Best Sportsbook award at the SiGMA World Awards 2026.
The company's main stand at the fair was located at H3-3057. Four private rooms, numbered 5, 33, 34 and 35, were also set up for business meetings. In these areas, the topics discussed with industry representatives included reviewing the year's results, expanding cooperation with operators and business partners, and finalizing new B2B agreements.
One of the highlights of the fair was the 1xPartners affiliate program for web publishers and other business partners. The program was reported to have been operating for more than 10 years, to reach over 150 countries and to have integrated more than 250 payment methods. The terms offered to participants included up to 50% RevShare and up to $150 CPA.
The sports area on the stand was designed in UFC style and divided into four themed zones: the Training Area, the Ring Area, the Locker Room, where branded products were sold, and the Chill Area, where signature drinks were served. In the PROTO area, visitors took part in AI-powered experiences. These included an AI avatar boxing challenge and a magic mirror that produced personalized predictions.
The most notable event of the fair program was the final of the Grand 1XREIGN promotion, which involved 874 partners. Three participants reached the final in the PRO category and three in the Rising category. The winner of the PRO category earned 684 X-Chance, and the leader of the Rising category earned 302 X-Chance. Conor McGregor congratulated the finalists at the awards ceremony. PRO category winners received a Rolex watch, a Fujifilm camera and a Louis Vuitton travel bag. In the Rising category, a Breitling watch, a Prada backpack and a MacBook Pro were awarded. A separate draw for an iPhone Duo was also held at the stand.
Following the fair program, guests attended a private event called The One & Only Event, held at The St. Regis Rome hotel in Rome.
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